The bike-about-town duo seeks out to influence coffee culture and wellness, one pour over at a time.
Their names are Paul Schlader (left) and Jeremy Lyman (right), but they’re known colloquially as the Birch guys. The two have grown their New York-based coffee business deliberately, with an eye on well-being. When the weather’s nice, you’ll find them riding bikes from Manhattan across the Queensboro Bridge to their roasting facility and around the island to check on their shops. They’ll be adding the Lower East Side to their route—the newest outpost just opened in the Gehry building. They’re even flexing their storytelling muscles with their video series Stay Regular (recent guest: Chelsea Clinton). You'll always get a good cuppa, but just as importantly, core tenants have guided a flurry of expansion and new ways of thinking about corporate wellness have begun to change coffee shop culture.